Genesis is positioned as classic formal wear, offering products
ranging from formal shirts & trousers and formal accessories such as belts & socks & ties. Made
for the 23-year-old first jobber all the way up till the end he feels he needs to move to the luxury
segment, Genesis is the epitome of classic design, with a strong Italian influence. Designed for
the unpretentious, with straight lines and sharp cuts, Genesis is for the man that arrests attention
without a noise. Embodying the classic design, with an underlying power, Genesis guarantees all
the luck you need to push through the system.