W mirrors the new age Indian woman. Rooted at home and taking on the world with panache, playing myriad of roles with clan and taking on the challenges in her stride.The brand grew out of a need of an contemporary Indian woman for innovative ready to wear that combined fashion and functionality. With a unique design sensibility, the Indian Salwar-kameez was transformed into its chic & urbane - yet comfortable form. This was the first such attempt at reinventing Indian fashion. W has redefined the traditional Indian outfit to something that a woman can wear and look simple yet stylish. With a view to giving the Indian woman innovation in her day wear and to infuse a dose of excitement in her wardrobe, W has introduced a range of clothes to suit her many needs. W offers its customers contemporary, fashionable & styled garments that complement a woman as she seamlessly transits from office to smart casuals, W clothes have been designed with creativity and care.The W assortment consists of everything ranging from salwar kameez, tunics, work wear, festive wear, and fusion wear comprising skirts, trousers and a lot more, so every woman has ample to choose from.