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Twitter i a ocial networking and microblogging ervice that allow it u er to end and read other u er update (known a tweet ); text-ba ed po t of up to 140 character in length. Update are di played on the u er profile page and delivered to other u er who have igned up to receive them. You may think and then what? It implicity i perhap it charm and twittering i growing at a phenomenal rate. Already in the US 10 of people are u ing the ite. Barack Obama, Stephen Fry and and Britney Spear are all regular tweeter . With a recent $35million inve tment from private inve tor it i predicted that Twitter will oon overtake Facebook in it reach. Innovative companie like Apple and Ford have already di covered the in tant benefit of u ing the ocial media phenomenon to reach con umer directly, build their brand, and increa e ale . Dominate your market with Twitter i the fir t UK book to be publi hed on thi growing phenomenon. In it digital marketing expert Jon Smith and Jo e Llinare reveal how marketer can u e Twitter to their be t advantage, creating trategie to build a loyal following among Twitter member and expand awarene of their product or ervice. It a traight talking, no-waffle, practical pocket guide and the tip in ide can put into practice immediately.
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