USI is known today amongst the youth and the elite for classic casual wear with that distinctive and stylish elegance. The "I don't care" attitude, the value added contemporary features, and the sense of exclusivity, all contribute to its appeal. USI's unique positioning has helped in creating a niche for itself in the global scenario.USI focuses on providing individuality, panache and simple but smart clothing to you. USI believe that "It's about offering an expression of good things in life & spreading the message across and not about making clothes like no one else does or to clothe anyone the way we want to". Disclaimer: Please note the product colour may differ from the colour shown in the photo.