WellaÃ¢â‚¬â„¢s unique formula penetrates to the core and soaks each hair with more colours giving you deep, longer lasting.
Wella business founded in 1880 by a hairdresser Franz Stroher. His business was founded on the values of vision and innovation. These principles that remains inherent even today. Wella pioneered an industry revolution with the invention of Koleston Perfect- the first cream colourant that also nourished hair. Koleston is now a leading retail colour brand in many dark hair countries. Wella has today spawned a full new range of styling products. WellaÃ¢â‚¬â„¢s annual hair fashion collections Ã¢â‚¬â€œ Trend Vision Ã¢â‚¬â€œ became an inspiration to stylists everywhere. The company expanded throughout Asia/Pacific bringing hairdressing innovation to every corner of the world. In 2003, Wella joined Procter & Gamble to become part of the biggest hair company in the.