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American Tourister was started in 1933 by Sol Koffler and his dream was to build a tough suitcase that could sell for a dollar. By 1945, air travel was taking off and lighter luggage was in high demand. The 50's found the company experimenting with new materials to make the world's first moulded luggage. The distinctive modern design could really take a beating. The concept has since been copied, but never equalled. As international travel soared in the 60's, American Tourister was the first company to â€œflight testâ€ÂÂÂ their bags with flight attendants from major airlines.