American Tourister was started in 1933 by Sol Koffler and his dream was to build a tough suitcase that could sell for a dollar. By 1945, air travel was taking off and lighter luggage was in high demand. The 50â€™s found the company experimenting with new materials to make the worldâ€™s first moulded luggage. The distinctive modern design could really take a beating. The concept has since been copied, but never equalled. As international travel soared in the 60â€™s, American Tourister was the first company to â€œflight testâ€ÂÂÂ their bags with flight attendants from major airlines. Disclaimer: Please note the product colour may differ from the colour shown in the photo.