Black Panther is driven by the brand theme of ‘Seriously Sporty’. In terms of styling, the aim is to create a line of active wear that can be comfortably worn both within the gym and without, to project an active lifestyle. In other words, fusing the performance demands of athletic clothing with a high style quotient of sporty street wear. Ergo, the tag line, ‘Live the Sport, Sport the Look’. All of which involves customizing the finest fabrics globally used for active wear with styling that is both inventive and functional.