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Sorry! Brand Management: Building a Strong Brand (e-Certificate Course), Online Video Training Material, Technical support, Verifiable certificate. is sold out.

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Brand Management: Building a Strong Brand (e-Certificate Course), Online Video Training Material, Technical support, Verifiable certificate.

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Highlights

  • Delivery via E-mail
    Non-Cancellable
    No Physical Dispatch
  • Stream:Marketing
  • Certification:Yes
  • Language:English
  • Format:Online Study Material
  • SUPC: SDL115745943

Description


 Syste m (Hardware/Software) Requirements
Operating SoftwareWindows XP or Higher
ProcessorMinim um P4 or Higher
RAM1 GB or Higher
BrowserAny
Recommended Internet SpeedMinimum 1MBPS
Supported Browser Plug-ins* Updated Flash Player, * Update Java
Other RequirementsSpeaker or headphone
Prdocut Description
This course is designed to help Students, professionals, entrepreneurs learn and apply Brand strategies, tactics. Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for business. This course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more. The course starts explaining what exactly a brand is. Lots of case studies have been taken in this course for a better understanding of Branding Strategy. This course is a must for Marketing Students, Professionals and entrepreneurs. This course has been designed and delivered by experts from Marketing Industry.

Course Curriculum

Section1 Introduction

  • Lecture1 Introduction

    Section2 Brand Management An Introduction

  • Lecture2 The Innovation Graph followed by companies
  • Lecture3 Introduction to Brands
  • Lecture4 Products and Brands
  • Lecture5 Products and Brands Continues
  • Lecture6 Brand Building and Brand Pitfalls
  • Lecture7 Brand Building and Brand Pitfalls Continues
  • Lecture8 Brand Challenges and Customer loyalty Pyramid

    Section3 Creating a Brand

  • Lecture9 Brand Elements
  • Lecture10 Strategic Fit of Brand identity and Brand Image
  • Lecture11 Different types of brands

    Section4 Organizational Culture for Successful Brand Management

  • Lecture12 Brand Value delivery model
  • Lecture13 Cultural examples in the real world
  • Lecture14 Internal Branding
  • Lecture15 Brand identity Prism

    Section5 Brand Equity Like Money in the Bank

  • Lecture16 Brand Equity
  • Lecture17 Brand Equity Pyramid
  • Lecture18 Building Brand Equity- elements and examples
  • Lecture19 Further understanding of Brand Equity

    Section6 Measuring Brand Equity Report Card

  • Lecture20 methods of measuring brand equity
  • Lecture21 Qualitative methods of Brand Equity
  • Lecture22 Qualitative methods of Brand Equity Continues
  • Lecture23 Quantitative methods of Brand Equity
  • Lecture24 Quantitative methods of Brand Equity Continues with Examples and Case Studies

    Section7 Consumer Behavior and Brand Buying Decisions

  • Lecture25 Consumer Buying Behaviour of Brands
  • Lecture26 Individual and Environmental determinants affecting human behaviour
  • Lecture27 Scope of Consumer Buying Behaviour
  • Lecture28 consumer buying decisions
  • Lecture29 Segmentation types

    Section8 Brand Positioning

  • Lecture30 Understanding Brand Positioning
  • Lecture31 Positioning Strategies
  • Lecture32 Positioning by price, product class
  • Lecture33 More on Positioning Strategies

    Section9 Branding and Marketing Program

  • Lecture34 Introduction to the marketing mix
  • Lecture35 Understanding Product mix
  • Lecture36 Understanding Product mix and Product Assortment
  • Lecture37 Process of Setting the Price
  • Lecture38 Concept of Pricing in detail
  • Lecture39 Types of Pricing
  • Lecture40 Overview of Distribution, channel type
  • Lecture41 channel intensity

    Section10 Branding and Marketing Communication

  • Lecture42 Marketing Communication
  • Lecture43 marketing communication and brand equity
  • Lecture44 Marketing Communication process
  • Lecture45 Promotional tools with examples
  • Lecture46 Further light on Promotional tools with examples
  • Lecture47 Integrated Marketing Communication Process
  • Lecture48 marketing communication and promotion

    Section11 E-Branding Building Brand online

  • Lecture49 E-Branding and its meaning
  • Lecture50 Advantages of E-Branding
  • Lecture51 Advantages of E-Branding
  • Lecture52 Clarification on E-Branding
  • Lecture53 examples on E-Branding
  • Lecture54 summary of Online Branding

    Section12 Case Study on Aditya Birla Group Brands in a borderless world

  • Lecture55 significance of corporate logo
  • Lecture56 Aditya Birla group
  • Lecture57 Aditya Birla group Expansion Strategy
  • Lecture58 Communication model at Aditya Birla group

    Section13 Branding

  • Quiz
  • Lecture59 Identify the Brand logos
  • Lecture60 Famous Taglines
  • Lecture61 the world of branding
  • Lecture62 Brand Associations
  • Lecture63 Brand Ambassadors

    Section14 Conclusion

  • Lecture64 Conclusion

    Benefits

  • eduCBA e-campus
  • Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
  • Online Video Training Material
  • Presentation Slides

    USP of the product

  • * 24 x 7 online access
  • * Learn from tutorials curated by expert industry professionals and trainers
  • * Certificate of Completion
  • * Practical application oriented skills

    How to use? (Steps to use Study Material)

  • Step 1 - eduCBA sends the redemption coupon along with the registration link.
  • Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email id
  • Step 4 - Login using your email id and password and start learning

    To get more information, you may want to watch the video below


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  • Terms & Conditions

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