Syste
m (Hardware/Software)
Requirements
Operating
Software | Windows XP or
Higher
| Processor | Minim
um P4 or Higher
| RAM | 1 GB or
Higher
| Browser | Any
| Recommended Internet
Speed | Minimum 1MBPS
| Supported Browser
Plug-ins | * Updated
Flash Player, * Update Java
| Other
Requirements | Speaker or
headphone | |
Prdocut DescriptionThis course is designed to help Students, professionals, entrepreneurs learn and apply Brand strategies, tactics. Building a brand that resonates with your customers can be a challenge. In Building A Strong Brand, you'll learn what the most important characteristics of a powerful brand are. This is a practical course that provides you with the skills needed to build a strong brand for business. This course will cover all the bases: brand name, logo, slogan, positioning, packaging, public relations, e-marketing, social media, all forms of advertising, non-traditional media, and more. The course starts explaining what exactly a brand is. Lots of case studies have been taken in this course for a better understanding of Branding Strategy. This course is a must for Marketing Students, Professionals and entrepreneurs. This course has been designed and delivered by experts from Marketing Industry.
Course Curriculum
Section1 Introduction
Lecture1 Introduction
Section2 Brand Management An Introduction
Lecture2 The Innovation Graph followed by companies
Lecture3 Introduction to Brands
Lecture4 Products and Brands
Lecture5 Products and Brands Continues
Lecture6 Brand Building and Brand Pitfalls
Lecture7 Brand Building and Brand Pitfalls Continues
Lecture8 Brand Challenges and Customer loyalty Pyramid
Section3 Creating a Brand
Lecture9 Brand Elements
Lecture10 Strategic Fit of Brand identity and Brand Image
Lecture11 Different types of brands
Section4 Organizational Culture for Successful Brand Management
Lecture12 Brand Value delivery model
Lecture13 Cultural examples in the real world
Lecture14 Internal Branding
Lecture15 Brand identity Prism
Section5 Brand Equity Like Money in the Bank
Lecture16 Brand Equity
Lecture17 Brand Equity Pyramid
Lecture18 Building Brand Equity- elements and examples
Lecture19 Further understanding of Brand Equity
Section6 Measuring Brand Equity Report Card
Lecture20 methods of measuring brand equity
Lecture21 Qualitative methods of Brand Equity
Lecture22 Qualitative methods of Brand Equity Continues
Lecture23 Quantitative methods of Brand Equity
Lecture24 Quantitative methods of Brand Equity Continues with Examples and Case Studies
Section7 Consumer Behavior and Brand Buying Decisions
Lecture25 Consumer Buying Behaviour of Brands
Lecture26 Individual and Environmental determinants affecting human behaviour
Lecture27 Scope of Consumer Buying Behaviour
Lecture28 consumer buying decisions
Lecture29 Segmentation types
Section8 Brand Positioning
Lecture30 Understanding Brand Positioning
Lecture31 Positioning Strategies
Lecture32 Positioning by price, product class
Lecture33 More on Positioning Strategies
Section9 Branding and Marketing Program
Lecture34 Introduction to the marketing mix
Lecture35 Understanding Product mix
Lecture36 Understanding Product mix and Product Assortment
Lecture37 Process of Setting the Price
Lecture38 Concept of Pricing in detail
Lecture39 Types of Pricing
Lecture40 Overview of Distribution, channel type
Lecture41 channel intensity
Section10 Branding and Marketing Communication
Lecture42 Marketing Communication
Lecture43 marketing communication and brand equity
Lecture44 Marketing Communication process
Lecture45 Promotional tools with examples
Lecture46 Further light on Promotional tools with examples
Lecture47 Integrated Marketing Communication Process
Lecture48 marketing communication and promotion
Section11 E-Branding Building Brand online
Lecture49 E-Branding and its meaning
Lecture50 Advantages of E-Branding
Lecture51 Advantages of E-Branding
Lecture52 Clarification on E-Branding
Lecture53 examples on E-Branding
Lecture54 summary of Online Branding
Section12 Case Study on Aditya Birla Group Brands in a borderless world
Lecture55 significance of corporate logo
Lecture56 Aditya Birla group
Lecture57 Aditya Birla group Expansion Strategy
Lecture58 Communication model at Aditya Birla group
Section13 Branding Quiz
Lecture59 Identify the Brand logos
Lecture60 Famous Taglines
Lecture61 the world of branding
Lecture62 Brand Associations
Lecture63 Brand Ambassadors
Section14 Conclusion
Lecture64 Conclusion
Benefits
eduCBA e-campus
Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
Online Video Training Material
Presentation Slides
USP of the product
* 24 x 7 online access* Learn from tutorials curated by expert industry professionals and trainers* Certificate of Completion* Practical application oriented skillsHow to use? (Steps to use Study Material)
Step 1 - eduCBA sends the redemption coupon along with the registration link. Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email idStep 4 - Login using your email id and password and start learningTo get more information, you may want to watch the video below
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