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View AllSorry! Brand Management Make Successful Sought After Brand (Online e-Certificate Course) by eduCBA is sold out.
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Syste
m (Hardware/Software)
Requirements
Operating
Software | Windows XP or
Higher
| Processor | Minim
um P4 or Higher
| RAM | 1 GB or
Higher
| Browser | Any
| Recommended Internet
Speed | Minimum 1MBPS
| Supported Browser
Plug-ins | * Updated
Flash Player, * Update Java
| Other
Requirements | Speaker or
headphone | |
Course Curriculum
Section 1: Introduction 1 Introduction 03:46
Section 2: Brand Management: An Introduction 2 The Innovation Graph followed by companies 10:17 3 Introduction to Brands 09:13 4 Products and Brands 07:03 5 Products and Brands Continues 07:46 6 Brand Building and Brand Pitfalls 10:26 7 Brand Building and Brand Pitfalls Continues 12:18 8 Brand Challenges and Customer loyalty Pyramid 08:46
Section 3: Creating a Brand 9 Brand Elements 14:07 10 Strategic Fit of Brand identity and Brand Image 09:36 11 Different types of brands 09:48
Section 4: Organizational Culture for Successful Brand Management 12 Brand Value delivery model 11:11 13 Cultural examples in the real world 11:00 14 Internal Branding 13:54 15 Brand identity Prism 09:51
Section 5: Brand Equity: Like Money in the Bank 16 Brand Equity 05:02 17 Brand Equity Pyramid 04:30 18 Building Brand Equity- elements and examples 10:27 19 Further understanding of Brand Equity 09:47
Section 6: Measuring Brand Equity: Report Card 20 methods of measuring brand equity 04:18 21 Qualitative methods of Brand Equity 07:29 22 Qualitative methods of Brand Equity Continues 08:35 23 Quantitative methods of Brand Equity 15:36 24 Quantitative methods of Brand Equity Continues with Examples and Case Studies 07:55
Section 7: Consumer Behavior and Brand Buying Decisions 25 Consumer Buying Behaviour of Brands 09:14 26 Individual and Environmental determinants affecting human behaviour 09:06 27 Scope of Consumer Buying Behaviour 15:12 28 consumer buying decisions 03:37 29 Segmentation types 08:53
Section 8: Brand Positioning 30 Understanding Brand Positioning 12:00 31 Positioning Strategies 07:34 32 Positioning by price, product class 06:23 33 More on Positioning Strategies 07:10
Section 9: Branding and Marketing Program 34 Introduction to the marketing mix 08:46 35 Understanding Product mix 07:23 36 Understanding Product mix and Product Assortment 08:28 37 Process of Setting the Price 08:49 38 Concept of Pricing in detail 06:51 39 Types of Pricing 10:37 40 Overview of Distribution, channel type 06:40 41 channel intensity 07:34
Section 10: Branding and Marketing Communication 42 Marketing Communication 09:55 43 marketing communication and brand equity 08:18 44 Marketing Communication process 12:18 45 Promotional tools with examples 06:33 46 Further light on Promotional tools with examples 06:43 47 Integrated Marketing Communication Process 07:05 48 marketing communication and promotion 05:42
Section 11: E-Branding: Building Brand online 49 E-Branding and its meaning 09:50 50 Advantages of E-Branding 09:16 51 Advantages of E-Branding 07:42 52 Clarification on E-Branding 05:06 53 examples on E-Branding 10:03 54 summary of Online Branding 05:08
Section 12: Case Study on Aditya Birla Group: Brands in a borderless world 55 significance of corporate logo 06:47 56 Aditya Birla group 03:50 57 Aditya Birla group: Expansion Strategy 05:19 58 Communication model at Aditya Birla group 08:02
Section 13: Branding Quiz 59 Identify the Brand logos 07:38 60 Famous Taglines 06:17 61 the world of branding 06:41 62 Brand Associations 05:51 63 Brand Ambassadors 05:32
Section 14: Conclusion 64 Conclusion 05:15
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