Casio's product development is to create something where there was nothing before - what Casio calls going from "0" to "1." By creating totally original products, Casio adds fun and convenience to daily life and pioneers new cultural trends. "Demand-creating" products, which create markets of their own, produce economic and technological ripple effects which contribute to the greater good.
Casio exploded conventional wisdom with the concept for a shock-resistant watch. The G-SHOCK was born. Firmly footed in the "All-Around Tough" concept, Casio has developed this product over time, adding new and exciting features. Additionally, has designed the ultimate watch-Always on, always accurate Ã¢â‚¬â€œ a wonder watch which has the ability to sync to radio waves with time data. Casio fitted the watch with solar cells, which will never run out of power anywhere there is a light source.
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