Clear Ice Cool Menthol Anti Dandruff Shampoo enriched with vitamins and minerals gives healthy nourished scalp with beautiful hair. Unilever found the solution in "Vita ACE", a scalp agent with a combination of Amino Acids, Vitamin E & Sunflower oil that was developed in their CLEAR research technology centres. Vita Ace nourishes and treats the scalp from within and prevents dandruff from returning. CLEAR can be used on a daily basis and with no risk of itchiness or drying of the scalp and without being harsh on hair after daily usage. CLEAR, a significant new brand for Unilever is a global entrant into a sector long overdue for serious competition promising tremendous growth.