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Product Description
These three Courses are in this combo :
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1. |
Effective pitching skills Online Certification Course from World’s Top Expert 25 lecture with 6 hours duration |
The Effective Pitching Skills course is about making you feel more aware of what happens when you pitch. You can think of it as everything you should do, expect actually creating the slide deck (but it does provide assistance in that area too) |
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2. |
6 Shortcuts to Powerful Persuasion Online Certification Course from World’s Top Expert 10 lecture with 3 hours duration |
This course will provide you with an overview of 6 powerful persuasive techniques to enhance your persuasion.
No matter what your job is, much of your success at work will rely on your ability to influence and persuade others. In other words, get others to say yes to your requests. |
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3. |
Market Positioning for Freelancers & Small Business Owners |
In this course, not only will you learn how to create a great value proposition, but you’ll learn how to use your value proposition to find customers and turn them into paying clients.
This is a must-have course for any freelancer or small business owner.
Get a complete marketing plan worksheet with detailed examples and turn your freelance/small business into a six-figure operation.
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1. Market Positioning for Freelancers & Small Business Owners
NOW with a $1.5m REAL LIFE CASE STUDY SHOWING YOU HOW THE TRIED AND TESTED PRINCIPLES IN THIS COURSE HAVE BEEN SUCCESSFULLY USED PREVIOUSLY.
NOW INTRODUCING - A COMPLETE MARKETING PLAN WORKSHEET and detailed examples so you can create your own six-figure business.
NOW with over 20 pages worth of examples of different freelancer types and small businesses so you can get better insight on how to form your own value proposition and how to apply value principles to win customers.
Learn the true secrets of marketing that most marketers are not telling you (or don’t even know themselves).Understand what it really takes to separate yourself and your business from the crowd.
Get discovered more readily and easily, and use tried and tested principles to find potential customers and convert them into clients.In this course, not only will you learn how to create a great value proposition, but you’ll learn how to use your value proposition to find customers and turn them into paying clients.
This is a must-have course for any freelancer or small business owner.
Get a complete marketing plan worksheet with detailed examples and turn your freelance/small business into a six-figure operation.
Background:
Of a diverse sample of freelancers and small business owners surveyed:
52% of respondents stated they had experienced difficulty in winning new clients in the last 6 months
64% of freelancers said they understood what is meant by Market Positioning, but interestingly 58% of freelancers said they had not considered putting a value proposition together for themselves
And a whopping 67% said that they were certain having a value proposition would help them win more business
If you don't differentiate yourself from the competition by identifying your market position, you'll have a hard time winning clients and getting great work.
Saying you're personable, authentic and have integrity or that your clients trust you because of your warm and friendly personality is not enough. This is an illusion and you'll be surprised to learn that every other freelancer or small business owner is saying this - just like you.
You need a key differentiation that goes beyond your ability to win your prospective client's trust
The Key to Market Positioning is your Value Proposition
By creating a value proposition, you can differentiate yourself from other freelancers in your space and win more business that is right for you. It's all about finding your niche.
You may be currently working on building up your brand, or may have already had a decent amount of exposure, but if you're finding you're struggling to close sales or want to amplify and build upon your current exposure, you can accelerate your potential by creating a value proposition and applying sound value principles to your business.
What this course covers:
This course is intended for Freelancers or Small Business Owners providing services to customers.In this course, I will help you:-
With strategies for identifying your strengths and why customers should value you
Turn those strengths into viable Value Propositions
Worksheets for formulating your Value Proposition(s)
Help you differentiate yourself from the competition
Worksheets on strategies for finding potential customers
Sound principles that you can apply to your own value proposition to help you create a strategy for turning potential customers into actual clients.
Note: This course will not teach you how to become a freelancer or small business owner. There are other courses on easyskillz.com that will teach you how to do that. This course is about what to do to increase your potential of success
2. Effective pitching skills
The Effective Pitching Skills course is about making you feel more aware of what happens when you pitch. You can think of it as everything you should do, expect actually creating the slide deck (but it does provide assistance in that area too)
As Pitching (or presenting) skills is a visual thing, We are delivering this course through a virtual classroom. We want you to see what it would look like.
What will you learn? That’s a great question (dealing with questions) Let’s set something in stone, there is no right or wrong here! only better or worse. Through Instructor years as a trainer, he has learned that first of all, the Pitcher needs to know what style he feels more comfortable with – that’s the corner stone of it all. So you will learn different styles and different key pitching facts (about audience, attention span, types of questions, etc.) that each and every one can choose to focus on, and it will give you more confidence and improve your skills. Remember, you can’t become a perfect Pitcher over night, it takes practice. But it helps where you have choices to focus on.
3. 6 Shortcuts to Powerful Persuasion
No matter what your job is, much of your success at work will rely on your ability to influence and persuade others. In other words, get others to say yes to your requests.
We all have the potential to be influential, although some of us make more use of it than others.
The ability to influence is not simply inborn. We can learn to become dramatically more successful at it. For centuries, the ability to be influential and persuasive has been thought of as an art, but there's also a science to it. And if it's scientific, it means it can be taught. It can be learned. So we all have the potential to become more influential as a consequence.
Inspired by the best selling book “Influence: The psychology of Persuasion” by Robert B. Cialdini, this course provides an insight into the key findings of Cialdini’s work.
Using a combination of rich media including animation, video, audio and imagery the course provides an overview of Cialdini’s six universal principles of influence that when used appropriately can significantly increase the probability of success in getting compliance to a request.
Structure:
The course provides over an hour of content Structure:d into 3 Sections.
Section 1 provides and insight into the scientific studies of fixed action patterns found in both animals and people. For certain triggers people and animals tend to consistently respond a certain way. Knowing these patterns and how to trigger them can significantly increase the chances that someone will be persuaded by your request.
Section 2 covers each of the 6 mental triggers or shortcuts to persuasion in detail. Each shortcut has a dedicated Lesson which
Define the shortcut / principle
Outline the science behind the principle
Provides real world examples of how the principle is applied in practice
Provides tactics or guidelines of how to adopt the principle for use in your own business context.
Section 3 provides a brief summary of the key learning from the course.
Learning Outcomes
You will learn:
How we use shortcuts to guide our decision making
How to identify these shortcuts
How to use these shortcuts to successfully persuade others
Note: Learner will receive the course completion certificate and have to apply for the certification separately.
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