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Design of Business


Design of Business
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Item Details

Highlights

  • Roger L. Martin
  • ISBN-13: 9781422177808
  • ISBN-10: 1422177807
  • Author: Roger L. Martin, Roger L Martin
  • Binding: Hardcover
  • Publisher: Harvard Business School Press
  • Language: English
  • Year: 2009
  • SUPC: 1234083

Description

Most companies yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative - they spend on R&D;, bring in creative designers, hire innovation consultants. But they get disappointing results. Why? This title offers a provocative answer.

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