Dirty Laundry, owned by I'm Designs, is the result of the young wanting to connect with the young in a total different way. The innovative brand houses designer�apparel�for both men and women. What sets the brand apart is its unusual approach to design by using witty phrases and outrageously humorous drawings and images on its products to appeal to the urban youth of today. The clothing is inspired from everyday life and mirrors the outlook of today's youth. Dirty Laundry, in essence, tries to capture the relaxed, fun, and easy-going spirit of this generation.