Guy Laroche started his career as a hat maker. Born in in 1921, Guy Laroche travelled to the United States to study further on the new methods for ready-to-wear clothing, and returned to Paris in 1957 to begin his own label. His line immediately received success with its haute couture designs of plunging necks and backlines. With his success raging on, he also started manufacturing perfumes as well. One of his famous one’s is Drakkar Noir.