Hugo Boss AG is a fashion house based in Metzingen, Germany, that specializes in high-end menswear apparel. It is named after its founder, Hugo Ferdinand Boss. In 1923, the German founder of fashion house Hugo Boss launched what is todayÃ¢â‚¬â„¢s empire of more than 5,000 retail stores around the world. His design house expanded through the years and the first Hugo Boss suit, a clear-cut superior product, was an instant success and led to the 1960s expansion to casual wear. A fragrance line was launched in 1993, with fragrance brands Hugo, Boss and Baldessarini now owned by Procter & Gamble.