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Hugo Boss AG is a fashion house based in Metzingen, Germany, that specializes in high-end menswear apparel. It is named after its founder, Hugo Ferdinand Boss. In 1923, the German founder of fashion house Hugo Boss launched what is today’s empire of more than 5,000 retail stores around the world. His design house expanded through the years and the first Hugo Boss suit, a clear-cut superior product, was an instant success and led to the 1960s expansion to casual wear. A fragrance line was launched in 1993, with fragrance brands Hugo, Boss and Baldessarini now owned by Procter & Gamble.