The Beverly Hills Polo club trademark was originally developed in Los Angeles, in 1982 evoking a casual, relaxed yet affluent and elegant Southern Californian style. Beverly Hills Club rapidly became a popular apparel brand, synonymous with highly inspirational lifestyle of Beverly Hills and Southern California.
The brand was so well received that in two years time it had developed into a full collection of men's and women's lifestyle brand for the fashion forward generation. The brand instantly suggests luxury, success, style, elegance, self confidence and comfort.