Li Ning Company Limited is one of the leading sports brand companies in China, mainly providing sporting goods including footwear, apparel, equipment and accessories for professional and leisure purposes primarily under the LI-NING brand. Headquartered in Beijing, the Group has brand marketing, research and development, design, manufacturing, distribution and retail capabilities. It has established an extensive supply chain management system and a retail distribution network in China, predominantly through outsourced manufacturing operations and franchised distribution. Li Ning, the company intended to become internationally competitive sporting goods brands. As a sporting goods company, Li Ning sports inspire people to break the desire and power, is committed to the creation of professional sports, trying to make life-changing movement, the pursuit of a higher realm of breakthrough. We uphold the "win a dream", "Integrity and Commitment", "our culture", "excellent performance", "consumer-oriented" and "breakthrough" the company philosophy, Li Ning, the company sought to build the world's leading sporting goods company.
