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Sorry! Marketing Communications - Advertising and Promotions (e-Certificate Course)-Online Video Training Material, Technical Support, Verifiable Certificate is sold out.

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Marketing Communications - Advertising and Promotions (e-Certificate Course)-Online Video Training Material, Technical Support, Verifiable Certificate

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Highlights

  • Delivery via E-mail
    Non-Cancellable
    No Physical Dispatch
  • Stream:Marketing
  • Certification:Yes
  • Format:Online Study Material
  • Duration:1 Year For queries and concerns drop an email to learning@snapdeal.com
  • SUPC: SDL219478469

Description


 Syste m (Hardware/Software) Requirements
Operating SoftwareWindows XP or Higher
ProcessorMinim um P4 or Higher
RAM1 GB or Higher
BrowserAny
Recommended Internet SpeedMinimum 1MBPS
Supported Browser Plug-ins* Updated Flash Player, * Update Java
Other RequirementsSpeaker or headphone
Prdocut Description
In this course, you get acquainted with the various options that companies have in order to market their products. It takes you through the various forms of communication and media that can be used to reach out to the target audience. It throws light on various aspects of advertising, media and other forms of promotions. This course is ideal for All marketing professionals and students, media and advertising professionals and enthusiasts, entrepreneurs and brand managers of companies and students. The participant gets a good knowledge of how to market a product/brand using various tools. The participant also gets a basic understanding of how advertising works and also what are the available options if he/she wants to promote his/her company/brand/product, etc. It also acts as a base for any student aspiring to get in media marketing or advertising.

Course Curriculum

Section1 Introduction to IMC (Integrated Marketing Communications)

  • Lecture1 Basic Concepts of Marketing
  • Lecture2 Integrated Marketing Communications and Tools
  • Lecture3 Planning Process
  • Lecture4 Case Studies

    Section2 Role of IMC in the marketing Process

  • Lecture5 Marketing Strategy Analysis
  • Lecture6 Target Marketing
  • Lecture7 Market positioning and its strategies
  • Lecture8 Marketing Program Development
  • Lecture9 Distribution and Pricing Decisions
  • Lecture10 Promotional Strategies

    Section3 Understanding the communication process

  • Lecture11 Basic Communications Model
  • Lecture12 Models of Consumer Response
  • Lecture13 Models of Consumer Response Continues
  • Lecture14 FCB Planning Model
  • Lecture15 ELM Model

    Section4 Advertising Objectives

  • Lecture16 Advertising Objectives Introductions
  • Lecture17 Advertising Objectives Basica
  • Lecture18 DAGMAR Model

    Section5 Structure of Advertising and promotions world

  • Lecture19 Advertiser, Ad agency
  • Lecture20 Centralized and Decentralized agencies
  • Lecture21 Functions of ad agencies
  • Lecture22 Types of ad agencies
  • Lecture23 Agency compensation and evaluation
  • Lecture24 specialized marketing agencies

    Section6 Advertising and Creative Strategy Execution

  • Lecture25 Fundamentals of an AD Campaign
  • Lecture26 Advertising Process
  • Lecture27 Advertising Creativity
  • Lecture28 Creative Risks
  • Lecture29 Creativity Process
  • Lecture30 Creative Strategy Development
  • Lecture31 Approaches to Creativity
  • Lecture32 Creative Execution and Appeals
  • Lecture33 Creative Execution and Appeals Continues

    Section7 Media Planning & Strategy

  • Lecture34 basic media concepts
  • Lecture35 media planning steps
  • Lecture36 media planning process and strategies

    Section8 Various forms of media

  • Lecture37 Print Media - Newspapers
  • Lecture38 Newspaper Classifications
  • Lecture39 Newspaper Advertising
  • Lecture40 Newspaper and Ad Related Terms
  • Lecture41 Megazines
  • Lecture42 Print Media Today and Tomorrow
  • Lecture43 Broadcast Media - Television
  • Lecture44 TV Industry Players in India
  • Lecture45 TV Industry Players in India Continues
  • Lecture46 Various forms of media Part 9
  • Lecture47 Measuring TV audiences
  • Lecture48 Radio Industry
  • Lecture49 Radio Industry Pros and Cons
  • Lecture50 Outdoor Media
  • Lecture51 Transit Media

    Section9 Unconventional and Support media

  • Lecture52 Sponsorship, Merchandising, Cinema Advertising
  • Lecture53 Internet Advertising and Conclusion

    Benefits

  • eduCBA e-campus
  • Virtual campus powered by robust LMS which enables to study through internet with cutting edge features
  • Online Video Training Material
  • Presentation Slides

    USP of the product

  • * 24 x 7 online access
  • * Learn from tutorials curated by expert industry professionals and trainers
  • * Certificate of Completion
  • * Practical application oriented skills

    How to use? (Steps to use Study Material)

  • Step 1 - eduCBA sends the redemption coupon along with the registration link.
  • Step 2 - Student will register with his register email id and coupon Step 3 - Student receive the course access and password on his/her email id
  • Step 4 - Login using your email id and password and start learning

    To get more information, you may want to watch the video below


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  • Terms & Conditions

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