Description of Olay Total Effects Day Cream SPF 15-20g
Review Courtesy: You Tube
A daily facial moisturiser that provides 7 anti-ageing benefits in 1, plus SPF 15 to help protect against sun exposure. Total Effects Gentle UV is fortified with SPF 15 that prevents your skin from the harmful ageing effects of UVA and UVB rays. This is suited especially for a hectic lifestyle that requires you to spend time outdoors in the sun.
Science behind Olay Total Effects-Olay Total Effects provides a breadth of benefits to deliver the beautiful younger looking skin women want and the healthy skin they need. The key to this is the revolutionary new formula from Olay containing a combination of two revolutionary ingredients VitaNiacin and Anti-Oxidants, which together work to fight 7 signs of ageing and give younger looking skin.
Olay is an American skin care line. It is one of the top skin care retail brands in the world, except for Japan, and is one of Procter & Gamble's multi-billion dollar brands. For the 2009 fiscal year ended June 30, Olay accounted for an estimated $2.8 billion of P&G's $79 billion in revenue. The Olay brand has expanded into a range of other products grouped in “boutiques” including Complete, Total Effects, Professional, Regenerist, Quench (North America), White Radiance (Asia) and Olay Vitamins (USA). Olay is the market leader in many countries including USA, UK, and China. Olay has extended its heritage as a moisturizer to stay looking young, to formally creating the “anti-aging” category in mass stores with the launch of Total Effects in 1999. Active Hydrating Formula, generally the least expensive variety, bears the closest resemblance to the pink "Oil of Olay" marketed in the US before the P&G acquisition. The launch was almost double the typical price of a mass market moisturizer at the time. Today, there are numerous products in market more expensive than Olay
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