Red Riding provides innovative prints mainly focusing women of different age groups, catering to preferences in their personal style and always keeping in mind the suitable design for every occasion. The brand believes in bringing a fresh and innovative approach to designing. The company's goal is to carve a niche in the Indian market. The brand offers a vast range of styles and prints which goes hand in hand with contemporary and international styling trends. Scarves ensembles for every occasion, focusing on original fabric printing, inventive prints, innovative pattern making and giving a classic finish that makes every completed product an individual work of art.