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Started in the 1970s by Shahnaz Husain in New Delhi, the group has over time vertically integrated to encompass every aspect of Ayurvedic care and cure. The group has activities as diverse as beauty training institutes, growing of its own herbs to manufacturing of its cosmetics line to retail to specialized treatments through its chain of over 200 beauty centres worldwide. The group has received many an accolade, the most recent of which was when it's Chairperson, Shahnaz Husain, won India's highest honour, the Padma Shree, in the field of Industry and trade for bringing Ayurveda to the West.
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