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In the year 1972, the company’s doyen, Mr. Ramniklal D. Chhadva ventured into the wholesale business of imitation jewellery, leather bags and other related accessories under the brand name ‘Tohfa’, which, with its large product assortment wowed customers and critics alike. At the same time, another undertaking, known as ‘Noble stores’ came into existence dealing with leather purses & accessories, which further cemented the business of delighting customers and providing a wide range of exclusive products. With a view to providing complete customer delight spanning the lifestyle and fashion spectrum, Sia plans to have business interests with top fashion brands. Sia has planned an extensive network of exclusive retail outlets, along with other sub brand launches to cater to a wider and more discerning audience.