The End of Corporate Imperialism

C. K. Prahalad, Kenneth Lieberthal

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ISBN-13: 9781422179734
ISBN-10: 1422179737
Author: C. K. Prahalad, Kenneth Lieberthal
Binding: Paperback
Publisher: Harvard Business School Press
Language: English
Year: 2008

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Description of The End of Corporate Imperialism

Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid -- which local rivals snap up.

By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries -- and to unlock major new sources of revenue for your business.

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