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The End of Corporate Imperialism


The End of Corporate Imperialism
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Item Details

Highlights

  • C. K. Prahalad, Kenneth Lieberthal
  • ISBN-13: 9781422179734
  • ISBN-10: 1422179737
  • Author: C. K. Prahalad, Kenneth Lieberthal
  • Binding: Paperback
  • Publisher: Harvard Business School Press
  • Language: English
  • Year: 2008
  • SUPC: 1234078

Description

Hundreds of millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yet multinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers, and thus miss out on much larger markets further down the socioeconomic pyramid -- which local rivals snap up.

By applying the authors' recommendations, you can position yourself to compete innovatively in developing countries -- and to unlock major new sources of revenue for your business.

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