W mirrors the new age Indian woman. Rooted at home and taking on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride.
The brand grew out of the need of contemporary Indian woman for innovative ready-to-wear clothes that combine fashion and functionality. With a unique design sensibility, the Indian salwar-kameez was transformed into its chic and urbane - yet comfortable form. This was the first such attempt at reinventing Indian fashion. W has added a lineup of fusion wear comprising trousers, skirts, tunics, tops and tees along with an exciting winter outer wear line. Today W is the only national brand providing total wardrobe solution under one roof to the modern Indian woman.
With an aim to provide fashion in a modern retail environment to the Indian woman, W set up its first Brand Store in Delhi in 2002-03 in Lajpat Nagar. The W stores are designed in line with the brand identity - spirited, contemporary and innovative to lend a pleasurable shopping experience. Today W has 51 Brand Stores and a total of 500 touch points across India.