Creative is the worldwide leader in digital entertainment products. Founded in Singapore in 1981, Creative started with the vision that multimedia would revolutionise the way people interact with their PCs. Famous for its Sound Blaster sound cards and for launching the multimedia revolution, Creative is now driving digital entertainment with cutting-edge audio solutions, premium wireless speakers, high performance earphone products and portable media devices. Today, Creative is spearheading new product categories with its groundbreaking Sound BlasterAxx audio enhancement devices and solutions, highly-acclaimed ZiiSound D5x modular Bluetooth wireless speakers, Aurvana premium earphones, Sound Blaster wireless gaming headsets, and cross-platform Sound Blaster Recon3D for Xbox 360, Playstation 3, PC or Mac. Creative has also set new audio standards with the launch of its Xtreme Fidelity (X-Fi) audio platform. The cutting-edge technology has gained wide industry recognition.