Elizabeth Arden is an American brand started by Canadian entrepreneur Florence Nightingale Graham in 1910. Graham used Elizabeth Arden as her professional name as well as the name for her company. The brand has a large portfolio of fragrances, skincare and cosmetics and known for its distinctive & innovative beauty products. The brand initially started with the skincare and cosmetics products range. They opened the first Red Door spa in Manhattan. Soon Elizabeth Arden was expanded to major cities around the world as their empire grew. Elizabeth Arden holds a long list of beauty innovations. She was the first to introduce eye makeup to the women of America and pioneered the creation of the 'makeover'ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€šÃ¢â€šÂ¬ÃƒÆ’Ã¢â‚¬Å¡Ãƒâ€š. The company's first fragrance was Blue Grass, introduced in 1934. It continues to produce cosmetics and skincare, but has changed its focus to fragrances and beauty products, issuing a long list of scents under its own name brand, as well as scents under the brand names of designers and celebrities.