Brand Tagline: the company and its management completely believes in the brand tagline "Be The Star"
All the planning will have to be centered around this belief "Be The Star"
Brand Communication: Be The Star is the tagline and the communication needs to be centered around this tagline. The brand positioning will be centered around being in the mindscape of these aspiring people`s need of being the star. By wearing Lawman Pg3 you become the star.