Nike – Serving the best for half a century
Nike is an American company which started in the year 1964 under the name Blue Ribbon Sports. The company was officially registered with the name ‘Nike’ in the year 1971. It has been one of the largest suppliers of shoes, sports apparels, sports equipment, gears and related accessories on a global scale. It is a huge company which not only employs forty four thousand people all over the world but it also has a total brand value of 19 billion USD. There is no exaggeration in saying that Nike has been rated amongst the top sports brands which supply superior quality products to their customers.
Product line of the company
Nike has a plethora of products on offer. These include Nike shoes, jerseys, shorts, and cleats, base layers and these are suited to almost every sport including football, volleyball, basketball, hockey, cricket, tennis and soccer. Nike has not limited itself to just the sports circle, as the brand has different expansion plans as well. It has made a prominent space in the lives of the youth all over the world. Nike t-shirts, jeans, belts and other accessories have become synonymous to urban fashion or hip hop street fashion.
Nike and sponsorship
Nike has sponsored many national teams, club teams and sports persons for using its products. It has played a very important role in creating a huge brand value for the company. Tennis player LLei Nastase, runner Steve Prefontane, track and field athletes Carl Lewis, Jackey Joyner Karsee and Sebastian Coe, basket ball star Micheal Jordan and the football living legend Cristiano Ronaldo are some of the celebrity players who have endorsed the brand Nike. Nike shoes can be seen worn by the players endorsing the brand during their matches. Nike has also sponsored other International football players like Wayne Rooney and Neymar Jr. among others.
Nike for a noble cause
Nike has been an active participant in many charitable activities. This brand has associated itself with many philanthropists to work for the welfare and progress of the society. Nike was one of the partners of RED campaign along with American Express, Converse and Girl. The main motive of the campaign was to spread awareness for AIDS and help in prevention of transfer of disease from mother to the child. The campaign had put lots of efforts in fighting against the deadly disease AIDS.
According to an organisation called the Clean Air-Cool Planet, Nike is one among the top three climate-friendly companies of their survey. This is a New England based environmental organisation. Nike has put forward a number of campaigns related to the environment. This includes the Trash Talk Shoe program and the Nike Grind program. The Reuse-A-Shoe program is their longest running program. It was started in 1993.
Nike mission and vision
Nike shoes have always been at the pinnacle of footwear, sporting accessories and apparel. They strongly believe that every person has an athlete within. And Nike has a product for each and every athlete. The company’s management has always inspired its employees to create opportunities and bring out the best in them.
Nike Shoes for ultimate comfort
If you are one of those people who have a hardcore passion for shoes, then Nike is just the brand for you. With changing times, the definition of shoes has changed as well. If you are a footwear fanatic and want the most comfortable pair for yourself, then without much ado, do check out the wide online collection of Nike Shoes. Nike is the perfect combination of comfort and style in the same pair of shoes.
Nike shoes have long been known for their balance of style and comfort. They are engineered in such a way that you do not feel any weight on your feet. The ‘Air max’ range of Nike is known for its ‘ventilation’ with regard to the shoe. Nike shoes are designed in such a way that it will suit every attire you wear. Whether you wear a chino shorts or ripped denim or gym clothes, you will find a match for you.
Happy online shopping to you!
Download our online shopping app for all shopping needs.