Yonex is the world leader in Golf, Tennis and Badminton equipment. Yonex takes the game as seriously as its customers. It is driven by technology, so constantly explore new materials, new designs and new ways of improving game of its customers.
In the world of badminton, one of the first names that come to any athlete’s mind is Yonex. The company has managed to make a brand name for themselves in some of the biggest markets around the world. Yonex is known to have excellent quality for their products and have featured in some of the world’s biggest sporting events such as the Olympics, World Badminton Championships and the major tennis Grand Slams by being endorsed by some of the best athletes in their respective sports. The company is primarily Japanese but has a strong presence in countries such as India and the United States.
Yonex was started by Minory Yoneyuma back in 1946 who was initially a producer of wooden floats that could be used for fishing nets. After a setback where technological advancements rendered his product useless, he went on to make badminton racquets around 1957. Figuring out that aluminium was a great product to be using to make these racquets, Yoneyuma went on to experiment with tennis racquets and golf clubs also. Also, he figured out that graphite frames could be used for golf clubs and the venture proved to be successful.
Slowly after his racquets became popular, Yonex was established in 1983. Their iconic “isometric” badminton racquet debuted around 1992 and went on to change the game of badminton forever. Companies around the world followed suit and began designing their racquets similar to Yonex’s. The parent company that owns Yonex also went public in 1994 in the Tokyo Stock Exchange. The company saw a meteoric rise in the market and after establishing itself as a leader, they cemented their legacy as a pioneer with their beautifully crafted racquets that became the first choice for thousands of athletes in the world of badminton, tennis as well as golf.
Owing to their large popularity in the three sports, Yonex has also sponsored and is currently sponsoring plenty of events, athletes and teams. Some of their beneficiary primary sponsors include the coveted All England Open Badminton Championship that is one of the most prestigious badminton tournaments in the world. They are also primary sponsors of the Badminton World Federation who are responsible for hosting the World Championships. Furthermore, they are also preferred by close to 80% of athletes around the world. You can purchase Yonex products with online shopping on Snapdeal.