On the Back Cover
If you're like many small business owners, the mere mention of the word "accounting" fills you with the same sense of dread you had back in high school the night before a big math test. But your company may be at risk of failing, not due to the realities and challenges of the marketplace, but because you are uncomfortable reading and using basic financial measurements.
However, never fear. By the time you've finished
Accounting for the Numberphobic, you'll be reading your financial dashboard like a pro. This book takes the terror out of accounting, as it demystifies--in plain English--documents like the Net Income Statement, Cash Flow Statement, and Balance Sheet. Illustrated with real-world examples and packed with practical action steps, the book reveals: How your Net Income Statement is the key to growing your profits * How to identify the breakeven point that means your business is self-sustaining * What to do to measure and increase cash flow * What the Balance Sheet reveals about your company's worth * And much more As a business owner, you can't make responsible decisions if you don't understand the financial measurements that indicate the health of your business. This book takes the fear out of the numbers, and empowers you to steer your way straight toward profitability.
Advance Praise for Accounting for the Numberphobic "Anyone who runs or owns a small business should know what's in
Accounting for the Numberphobic. If they're willing to learn what Dawn skillfully lays out in this book they will be more successful. Period." -
- Rich DeVos Sr., Cofounder of Amway and Senior Chairman of the NBA Orlando Magic "If you are an artist and don't ever want the qualifier 'starving' in front of your title, make Dawn your guru and this book your guide."
-- Frances Pelzman Liscio, Founder, Punks and Roses.com DAWN FOTOPULOS is Founder of Best Small Biz Help.com, an award-winning blog and resource site for small businesses. A former banker, she is currently an Associate Professor of Business at The King's College in Manhattan. Twitter@BestBizHelp Facebook.com/BestSmallBizHelp Website: bestsmallbizhelp.com
