A 64-bit architecture chip, fingerprint identity technology, the finest optic engineering, and fully loaded OS come together to make the iPhone 5S. The phone is eons ahead of its time, and is quite the technological marvel. The colors of the iPhone 5S have been chosen based on how they stand in a worldly view- how much of the color is seen around us, how appealing is it to the human eye. Rest assured that all of these colors are known to have value and elicit a particular emotion. We made certain associations with the colors, and this has been scientifically proven. All the colors of the iPhone 5S will draw out certain sentiments in you.