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Beverly Hills Polo Club is an internationally registered trademark identified with quality and status in the apparel industry. Beverly Hills Polo Club was originally conceived in the United States as a novelty logo silk screened on basic sweats. Because of the tremendous response from consumers and the retailing community, it has developed into a fashion line. Today Beverly Hills Polo Club has become an attitude and a lifestyle. It embodies the lifestyle of California sunshine that everyone thinks of when they see the words â€œBeverly Hills. It puts the word "fun" back into fashion. Beverly Hills Polo Club is dynamic as it evolves and changes with the market. It has become a name in which the customer identifies with quality and uniqueness. It is a trademark that the retail sector equates with stability and success. It has overcome the short term nature of trendy logos and has established itself as a fashion statement of the future.â€œBeverly Hills is one of the ten most recognized names in the world. It is only a handful of words that, when spoken in any language, needs no translation.Beverly Hills Polo Club generates a bit of status in its apparel in a fun kind of way. It makes the customer who wears the clothing feel good about themselves. It gives a sense of belonging to too a real club.
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