Activated charcoal works to polish and clean, whiten, remove stains and freshen breath with fresh mint, spearmint, and peppermint Kicks plaque to the curb and takes care of your mouth with Neem Extract and coconut oil. Formulated with sustainable bamboo, an odor-reducer. Fluoride free. SLS free. Made In India greet freely .You Want - An all natural, effective, and easy way to whiten your teeth without all the harmful ingredient . Our Herbal Toothpaste is your answer. Charcoal and Neem are the mother earth's two natural ingredients for your clean and strong teeth. combined with coconut oil . Adults and children 12 years of age and older: apply at least a 1 inch strip of the product . clean teeth thoroughly for at least 1 minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Black paste may be messy so please spit responsibly. Children under 12 years of age: consult a dentist or a physician..