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Current Issues in Political Marketing


Rs. 4869
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  • ISBN13 : 9780789024381
  • ISBN10 : 0789024381
  • Author : Lees-Marshment, Jennifer, Wymer, Walter W., Jr.
  • Publisher : Taylor & Francis Inc
  • Pages : 328
  • View all item details
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  • ISBN13 : 9780789024381
  • ISBN10 : 0789024381
  • Author : Lees-Marshment, Jennifer, Wymer, Walter W., Jr.
  • Publisher : Taylor & Francis Inc
  • Pages : 328
  • Binding : Paperback
  • SUPC: SDL290920465

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Common or Generic Name of the commodity History & Politics
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Description

Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.

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