dENiZEN™ means “inhabitant”: belonging to a community of family and friends. Since 1873, Levi Strauss & Co. has been outfitting the world in denim. In 2010, a new global brand, dENiZEN™ from Levi’s® was created. dENiZEN™ is dressing the new generation with well-crafted and great fitting jeanswear and other fashion essentials that are accessible to everyone. When they fit out a pair of dENiZEN™ jeans, they look good, stand tall, and feel confident to embrace life.