End of Competitive Advantage

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ISBN13 : 9781422172810
ISBN10 : 1422172813
Author : McGrath, Rita Gunther
Publisher : Harvard Business Review Press
Pages : 240
Binding : Hardcover
SUPC: SDL134308650

Description

The context of business has changed rapidly over the past few decades. At the very least, its time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy that of sustainable competitive advantage.

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Product Type: Non Fiction Books Business, Investing & Management Books
Brand: Books

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