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Gullybaba IGNOU BTS (Latest Edition) TS-6 Tourism Marketing In English Medium, IGNOU Help Books with Solved Sample Question Papers and Important Exam Notes


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  • ISBN13:9789381638682
  • ISBN10:9381638683
  • Language:English
  • Author:Gullybaba.com Panel
  • Publisher:Gullybaba Publishing House Pvt. Ltd.
  • View all item details
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  • ISBN13:9789381638682
  • ISBN10:9381638683
  • Language:English
  • Author:Gullybaba.com Panel
  • Publisher:Gullybaba Publishing House Pvt. Ltd.
  • Pages:267
  • Binding:Paperback
  • Edition:2019
  • SUPC: SDL262400316

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Country of Origin or Manufacture or Assembly
Common or Generic Name of the commodity Travel
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Description

TS-6 Tourism Marketing (Edition 2018)

CONTENTS COVERED

Block- I Understanding Tourism Market
Introduction to Tourism Marketing - Approaches, Relevance and Role
Market Segmentation
Tourism Markets: International and Domestic

Block- II Market Analysis
Marketing Research
Competitive Analysis and Strategies
Forecasting for Tourism and its Products
Role of Technology in Tourism Marketing

Block- III Developmental Role of Marketing
Role of Public Organisations
Role of Local Bodies
Role of NGOs
Socially Responsible Marketing
Social Marketing

Block- IV Marketing Mix
Product Designing
Pricing Strategies
Promotion Strategies
Distribution Strategies
The Fifth P : People, Process and Physical Evidence

Block- V Marketing Mix: Specific Situations
Familiarization Tours
Seasonal Marketing
Tourism Fairs and Travel Markets

Block- VI Destination Marketing
Regions, Cities, Leisure Spots
Events, Activities, Individuals
Shopping, Education and Culture
Marketing Local Foods

Block- VII Accommodation Marketing
Star Category Hotels
Alternate Accommodation
Supplementary Accommodation
Linkages in the Trade

Block- VIII Transport and Travel Services Marketing
Airlines Marketing
Tourist Transport Marketing
Travel Agency Marketing
Tour Operators Marketing

TOTAL QUESTION PAPERS (Total-32, Solved-13, Unsolved-19)
December 2001
June 2002 December 2002
June 2003 December 2003
June 2004
June 2005 December 2005
June 2006
June 2007 December 2007
June 2008 December 2008
June 2009 December 2009
June 2010 December 2010
June 2011 December 2011
June 2012 December 2012
June 2013 December 2013
June 2014 December 2014
June 2015 December 2015
June 2016 December 2016
June 2017 December 2017
June 2018

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Gullybaba IGNOU BTS (Latest Edition) TS-6 Tourism Marketing In English Medium, IGNOU Help Books with Solved Sample Question Papers and Important Exam Notes

Gullybaba IGNOU BTS (Latest Edition) TS-6 Tourism Marketing In English Medium, IGNOU Help Books with Solved Sample Question Papers and Important Exam Notes

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