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Gullybaba IGNOU MTM (Latest Edition) MTM-7 Managing Sales And Promotion in Tourism In Tourism in Tourism In English Medium, IGNOU Help Books with Solved Sample Question Papers and Important Exam Notes


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  • ISBN13:9789381970201
  • ISBN10:9381970203
  • Language:English
  • Author:Chandresh Vimla Tripathi
  • Publisher:Gullybaba Publishing House Pvt. Ltd.
  • View all item details
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  • ISBN13:9789381970201
  • ISBN10:9381970203
  • Language:English
  • Author:Chandresh Vimla Tripathi
  • Publisher:Gullybaba Publishing House Pvt. Ltd.
  • Pages:272
  • Binding:Paperback
  • Edition:2019
  • SUPC: SDL283910385

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Description

MTM-7 Managing Sales And Promotion in Tourism (Edition 2019)

CONTENTS COVERED

Chapter-1 Introduction to Sales Management
Chapter-2 Personal Selling
Chapter-3 Sales Process
Chapter-4 Selling Skills
Chapter-5 Retail Communication: Sales Displays
Chapter-6 Sales Force Management
Chapter-7 Sales Planning and Organisation
Chapter-8 Sales: Forecasting, Budget and Control
Chapter-9 Marketing Communication Process
Chapter-10 Promotional Media Use: Case Study of India
Chapter-11 Planning, Managing and Evaluating Promotional Strategy
Chapter-12 Managing Sales Promotion
Chapter-13 Managing Client Agency Relations
Chapter-14 Message Design and Development
Chapter-15 Media Selection, Planning and Scheduling
Chapter-16 Measuring Advertising Effectiveness

TOTAL Question Papers (Total-6, Solved- 6, Unsolved-0)
June: 2011 December: 2011
June: 2012 December: 2012
June: 2013 December: 2013

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Gullybaba IGNOU MTM (Latest Edition) MTM-7 Managing Sales And Promotion in Tourism In Tourism in Tourism In English Medium, IGNOU Help Books with Solved Sample Question Papers and Important Exam Notes

Gullybaba IGNOU MTM (Latest Edition) MTM-7 Managing Sales And Promotion in Tourism In Tourism in Tourism In English Medium, IGNOU Help Books with Solved Sample Question Papers and Important Exam Notes

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Rs. 140
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