The Persuasive Manager argues compellingly that strategic communication lies at the
core of business leadership, and helps organizations run smoothly and effectively. What is persuasion,
and how should managers balance their ability to persuade and exercise authority without becoming
authoritarian? If credibility and mutual goodwill are to be established, then the need to inspire loyalty
and build interpersonal relationships becomes an essential managerial strategy. The book explores
the role of persuasion at different levels of the corporate hierarchy"how does a manager convince
her subordinates to initiate change? How can peers, or customers and suppliers, be won over and
their opinions influenced? Persuading bosses is a particularly tricky business, so how does one
use the perfect mix of tact, reasoning, discussion, and ingratiation? With its wealth of real-world
illustrations, scenarios, and tips, The Persuasive Manager is the perfect communications roadmap
for all managers.
The IIM Ahmedabad Business Books bring key issues in management and business to a general
audience. With a wealth of information and illustrations from contemporary Indian businesses, these
non-academic and user-friendly books from the faculty of IIM Ahmedabad are essential corporate
reading.
About the Author M.M. Monippally is a Professor of communications at IIM Ahmedabad. A specialist in strategies
of managerial communication, persuasion, and bad news delivery, he has designed and run
training worksops for middle and senior managers at Morgan Stanley, Reuters India, ICICI
Bank, MICO Bosch, Global Trust Bank, and many other organizations.
