Influence: the Psychology of Persuasion Paperback – 1 January 1983

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ISBN13:978-1863501569
ISBN10:1863501568
Publisher:The Business Library (1 January 1983)
Language:English
Author:Cialdini B. Robert
Binding:Paperback
SUPC: SDL696337491

Description

nfluence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Product Type: Self Help Books Handwriting Analysis or Graphology Books
Brand: Genric
Binding: Paperback
Language: English

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