DESCRIPTION : Want to achieve a cool colour and banish brassy warm tones. Inoa technology provides optimal neutralisation of warm reflects leaving ultra-cool tones with high resistance and intense coverage. View the shade chart to see the wide professional palette of colours ranging from icy metallic blondes to intense mocha brunette shades. The formula helps strengthen the feel of the hair, leaving a glossy look with a silky soft touch. FEATURES : 1) Permanent colour. High-resistance colour 2) Achieve ultra-cool reflects, extra deep coverage on all hair, 3) Long-lasting, durable permanent colour with superior resistance to fading, 4) Hair is left with a silky soft touch, 5) Extra deep coverage on all hair, 6) Resistant to turning brassy with frequent shampooing.