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The company and its management completely believes in the brand tagline "be u-r-self"
All the planning will have to be centered around this belief "be u-r-self"
"be u-r-self" is irreverent, brash, brusk, carefree, sacrilegious, awless, rebellious, flippant, abusive, adventurous, experimental, free spirited, radical and "TODAY"
Through taking the route of being u-r-self the fashion element needs to be factored in the right dosage.
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