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International Business, 4e

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Highlights

  • ISBN13:9789332584518
  • ISBN10:9332584516
  • Publisher:Pearson Education
  • Language:English
  • Author:S. Tamer Cavusgil; Gary Knight; John Riesenberger
  • Binding:Paperback
  • Publishing Year:2017
  • Pages:544
  • SUPC: SDL593621470

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Country of Origin or Manufacture or Assembly India
Common or Generic Name of the commodity Business, Investing & Management
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Description

International Business: The New Realities caters to a millennial student audience, the most diverse and educated generation to date. The book speaks to students of the technological age, facing a diverse and evolving economic environment fueled by the Internet and multimedia sources. By addressing issues such as the competitive job market and challenges faced by advanced economies, the text preps students for international business in our modern world. The Fourth Edition plays on millennials’ characteristics to engage them in the material. This includes their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. The authors understand what motivates millennial students and builds on their goals to help students obtain successful careers in international business.

About the Author

Professor Cavusgil has been mentoring students, executives, and educators in international business for the past four decades. A native of Turkey, his professional work has taken him to numerous other emerging markets.Tamer serves as Fuller E. Callaway Professorial Chair at Georgia State University’s Robinson College of Business. He is also a visiting professor at: Leeds University Business School, U.K.; University of South Australia; and Xi’an Jiaotong University. 
Gary Knight has been teaching international business for more than 20 years. A native of the United States, he has lived and worked in many countries around the world. Gary has been Helen Simpson Jackson Chair in International Management at Willamette University since 2012. He is also Visiting Professor at the University of Southern Denmark, Odense. He was professor at Florida State University for 15 years where he directed the school’s International Business Program.
John Riesenberger serves as the president of Consilium Partners, Inc., a pharmaceutical consulting firm with clients in pharmaceutical, biotechnology, and pharmaceutical agency firms.

Features

Collaborative learning features encourage students to work in groups, facilitating their communication through the Internet, social media, and other forms of technology.

Relevant knowledge and job-related skills are showcased as examples and activities throughout the text that help students gain the skillsets they’ll need in an international business environment.

Digital Platforms play to millennials’ preference to access content digitally to enhance engagement, self-pacing, and the ability to customize content to individual student needs. They also help ensure timely, up-to-date content is accessible to students. 

Contemporary issues that matter to millennials provide more relevant and in-depth coverage of IB topics such as emerging markets, developing economies, growth of the service sector, risks in IB, globalization and technology, women in IB, and other important trends.

Meaningful content covers areas such as ethics, corporate social responsibility, and sustainability in international business.

Practical treatment of managerial issues bridges the gap between learning the material and applying it to a future career.

Opening and closing cases in each chapter feature modern firms and subjects such as Apple, Disney, Facebook, Harley Davidson, H&M, born global films, social media in China, and the global movie industry to stimulate student desire to learn more about international business.

NEW! More exercises and activities have been added to improve students’ critical thinking and problem solving skills.

NEW! Exhibits enhance readability and make explanations easier to understand.

Simulations reinforce chapter content.

All content is contemporary and reflects trends in international business today.

Table Content

PART I. FOUNDATION CONCEPTS

1. Introduction: What Is International Business?

2. Globalization of Markets and the Internationalization of the Firm

3. Organizational Participants That Make International Business Happen

PART II. THE ENVIRONMENT OF INTERNATIONAL BUSINESS

4. The Cultural Environment of International Business

5. Ethics, Sustainability, and Corporate Social Responsibility in International Business

6. Theories of International Trade and Investment

7. Political and Legal Systems in National Environments

8. Government Intervention in International Business

9. Regional Economic Integration

10. Understanding Emerging Markets

11. The International Monetary and Financial Environment

PART III. STRATEGY AND OPPORTUNITY ASSESSMENT

12. Strategy and Organization in the International Firm

13. Global Market Opportunity Assessment

PART IV. ENTERING AND OPERATING IN INTERNATIONAL MARKETS

14. Exporting and Countertrade

15. Foreign Direct Investment and Collaborative Ventures

16. Licensing, Franchising, and Other Contractual Strategies

17. Global Sourcing

PART V. FUNCTIONAL AREA EXCELLENCE

18. Marketing in the Global Firm

19. Human Resource Management in the Global Firm

20. Financial Management and Accounting in the Global Firm

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