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A new call to action from the bestselling author of Lady, You're Not a Man!
'So, do you intend to work after marriage?'
'I am the COO of an organisation. Obviously, I intend to work after marriage!'
No man has ever been asked this question. For a working woman, it's par for the course. At work and home, there is latent institutional discrimination and social prejudice at play. Whether it is the assumption that a career is only a stopgap until marriage or the reluctance to promote married women for fear that they will prioritise family over work, the climb to the top is twice as steep for women. As a result, they second-guess their own abilities and hesitate to claim what is rightfully theirs.
To counter these roadblocks, Purohit compiles an essential action plan for women: believe in yourself, never minimise or question your achievements, resist stereotypes, and constantly and fearlessly call out biases. Through personal anecdotes and real-life stories of women professionals, she offers indispensable lessons on successful leadership, with practical insights into its fundamentals, like effective communication, perseverance, prioritising and personal accountability.
Deeply poignant and often hilarious, Lady, You're the Boss! is a woman leader's guide to breaking socially imposed and self-reinforced glass ceilings, and growing to her full potential.
About The Author
Apurva Purohit is the President of the Jagran Group, one of India's largest multimedia conglomerates. Among the very few women CEOs in India, she has over three decades of experience in building and scaling up high-quality businesses in the private equity and listed space. Apurva has been ranked as one of the Top 30 Most Powerful Women in Business as per Business Today 2016 and 2018, as well as Fortune India's Most Powerful Women in Business 2018.
She is also the author of the national bestseller Lady, You're Not a Man! Apurva is an ardent advocate of gender diversity in the workplace and seeks to embolden and encourage women to reach their full potential through her books, mentorship and lecture series. She is a post-graduate from IIM-Bangalore.
You can connect with Apurva at:
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