This LG Direct Cool Single Door Refrigerator uses a special lattice-type box cover which maintains moisture at an optimum level to keep your vegetables fresh. Its 5 star rating reduces power consumption. The Direct Cool technology requires fewer amp hours of electricity while simultaneously cooling the air and products inside the fridge instantly. The toughened glass shelves are excellent divided to ensure space isn't wasted. LG Electronics Inc. is a South Korean multinational electronics company. The company is renowned for designing products that are intuitive, responsive and energy efficient. The company operates in five different sectors namely home entertainment, mobile communications, home appliance, air conditioning and energy solution, and vehicle components.