This new edition of Management continues to integrate theory and practice with a focus on global as well as entrepreneurial perspectives. With a good blend of examples from the Americas, Europe and Asia(Including India), this book will be the most suitable text book for the students and teachers of business management, and also a useful source of reference for practitioners in the field.
All chapters updated with current international and entrepreneurial perspectives on management
New interviews with leading entrepreneurs, venture capitalists, executives, and attorneys from Silicon Valley bringing current insights to the principles of managing
Significant additional focus on the managerial environment in India and China through cases and perspectives throughout the text
New theoretical content on the blue ocean strategy, balanced scorecard, and decision-making heuristics
Integration of the Value Chain concept with the systems approach to management