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This comprehensive book is useful for the candidates of IBPS (CWE), SBI PO/Clerk, Regional Rural Bank (RRB), Bank Specialist Officer, Management Trainee, LIC/GIC, BBA/BBS & Other Competitive Exams. This book includes Study Material for the purpose of practice of questions based on the latest pattern of the examination. Detailed Explanatory Answers have also been provided for the selected questions for Better Understanding of the Candidates
Introduction to Marketing, Concepts of Marketing, Marketing Environment, Consumer Behaviour, Market Segmentation, Marketing Mix, Product, Product Mix, Product Life Cycle, Branding, Packaging and Labelling, Pricing, Physical Distribution, Promotion, Service Marketing, Social, Green & Event Marketing, Retail Marketing, Rural Marketing, Electronic Marketing, Marketing Research (MR) & Marketing Information System (MIS), Miscellaneous Questions, Glossary
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