Marketing Communications discovery, creation and conversations 7th Edition Expo

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ISBN13:9781292092614
ISBN10:1292092610
Publisher:Pearson
Language:English
Author:Chris Fill
Binding:Paperback
SUPC: SDL879690718

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Country of Origin or Manufacture or Assembly	India
Common or Generic Name of the commodity	Literature & Fiction
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This seventh edition of Marketing Communications provides both a rich source of theory and an invaluable insight into how brands create communications and engage audiences in brand conversations. With contributions from brand owners and their advertising agencies from around the world, the book provides a unique blend of the theory and practice of brand communications. Sarah Turnbull joins Chris Fill as co-author on theseventh edition and together theirpassionfor marketing communications comes alive in this book as they share their expertise and experience. Its strong theoretical underpinning and selection of contemporary case studies makes this the definitive text for undergraduate and postgraduate students in marketing, marketing with psychology, advertising, business studies and other marketing-related programmes. It is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

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Product Type: Fiction Books Literature & Fiction Books
Brand: Books
Binding: Paperback
Language: English

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